Silicon Valley technology is transforming the way we work, and Uber is leading the charge.

An American startup that promised to deliver entrepreneurship for the masses through its technology, Uber instead built a new template for employment using algorithms and internet platforms.

Uberland chronicles the stories of drivers in more than twenty-five cities in the United States and Canada over four years, shedding light on their working conditions and providing a window into how they feel behind the wheel.



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About The Author

Alex Rosenblat

Technology Ethnographer

A researcher at the Data & Society Research Institute, Alex holds a master’s degree in sociology from Queen’s University and a bachelor of arts degree in history from McGill University.

Her writing has appeared in media outlets such as the New York Times, the Harvard Business Review, The Atlantic, Slate, and Fast Company.

Alex's research has received attention worldwide, and has been covered in the New York Times, the Wall Street Journal, MIT Technology Review, WIRED, New Scientist, and the Guardian. Among the scholarly and professional publications in which her prize-winning work has been published are the International Journal of Communications and the Columbia Law Review.

Alex Rosenblat, author of Uberland: How Algorithms Are Rewriting the Rules of Work


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Op-Eds by the Author

Alex Rosenblat discusses the changing world of work


Uberland is coming to a city near you